Quantitative surveys are a valuable way to gain understanding how to develop an individual prospect and what potential they have to increase support for a particular class or brand and for positioning a company in relation to competitors. However, cost-effective quantitative research requires an understanding of the issues and expertise in survey methodologies.

Retrospective, relative brand volume estimates are simple and effective ways - widely used in the non-healthcare-arena - to gain a better insight into the mindset of the respondent. Much more useful when combined with objective data sets on a CSTP platform like Magellan, the value of this data lies in the relative estimates of brand volume and behaviour. Sandwiched with attitudinal data and taking into account repeated responses over time, the potential exists to create a self-validating cohort of respondents as market dynamics and PBS amendments are reflected in the data flow over time.

Our broad and in-depth knowledge of therapy class markets adds considerable value to the survey data, ranging from detailed data analysis for segmentation and targeting purposes to practical advice on how to integrate the results so you get the best advantage from your research.