A comprehensive targeting program offered by IMC Limited for the healthcare industry.

Magellan offers "big picture" rankings of healthcare professional customers based on a potentially infinite number of variables, providing a weighted doctor assessment for use with field force and marketing applications.

Healthcare companies make relatively poor use of marketing and sales information tools. They separate the functions of marketing and sales activity sources.

For example, very few representatives or marketing would know that they can find out what kind of doctors tend to initiate in a particular therapy class and how they could better use such data to enhance their targeting.

Magellan is able to integrate this data along with other objective and subjective sources to provide a single weighted rank for each customer.