IMC mapping resources now has access to the combined experience of over thirty years in delivering the benefits of displaying business information in a geographic context. IMC mapping specialists are able to provide innovative solutions to healthcare companies demonstrating a variety of applications. Location based intelligence can be used in support of improved business decision making.

Such applications include the analysis of data provided by in-house, third party providers and Magellan CSTP results, implementation and integration of mapping software suites, preparation of management and accountability mapping, imagery and presentations, customised training and technical support, project development and management relating to data visualisation and location intelligence, preparation of custom mapping (both hard–copy and computer enabled) to meet your needs, provision of spatial analysis in digital and hardcopy outputs.

Important outputs can include territory realignments, creation of territory structures for new field forces or additional sales force resources, creation of territories around an even distribution of targets and call sequencing which uses physical, geographical and behavioural barriers such as traffic collision black spots, and traffic control light change frequency over time to ensure a representative can travel around a territory with maximum efficiency with the potential to conserve fossil fuels.